Best Ever Baby Privacy Policy


Introduction and Scope

We respect the privacy of our website visitors and are committed to collecting, maintaining and securing information of our website visitors in accordance with this Privacy Policy. In this Privacy Policy, we (Best Ever Baby, L.L.C., headquartered in Los Angeles, California) describe our privacy practices for,, and any other website or service operated by Best Ever Baby, L.L.C. that displays a direct link to this Privacy Policy (each a “Site” and together the “Sites”). This privacy policy is intended for citizens of the United States. Please read this entire Privacy Policy before using or submitting information to the Sites. By submitting information on any of the Sites, you acknowledge that you understand and consent to the terms of this Privacy Policy.

About Children

The Sites are not intended for children under the age of 13. We do not knowingly collect personally identifiable information via the Sites from visitors in this age group. We do, however, collect information about children and babies from their parents or legal guardians. We ask that our Site visitors not provide information about a baby or child without first getting the parents’ or legal guardians’ consent. By providing personal information on the Sites regarding a baby or child, you are affirming that you are legally authorized to do so. We encourage parents and legal guardians to talk to their children about their use of the Internet and the information they disclose to the Sites or any other websites.

Information We Collect

We may collect personal information from you to analyze visits to our Site and learn about the interests of our visitors in the aggregate and also on a personal level. We may personalize and customize the Site with references to products or educational information that we believe may be of interest to you based on your previous interactions, information you have provided to us, or information about you that we have collected from third-party sources. Your interests could come from several sources, including your browsing activity and your response to online advertisements. In such circumstances, third parties collect and store data about your interests and online activity.

We collect information from you in several different ways when you interact with our Sites:

  • Active Information Collection: You actively send information to us when you sign-up as a member on a Site, participate in surveys or promotions, post in our community, respond to us or otherwise contact us. Depending on your choices, you may send us personally identifiable information about yourself and/or your baby(ies) such as your email address, name, mailing address, phone number, birthday, and gender, as well as your baby’s due date/birthday, name and gender. Depending on what activity you choose to participate in on our Site, you may be asked for additional information, including health or insurance information. At all times, you determine what information you want to actively share with us. For more information, please see our active information collection summary below.
  • Passive Information Collection: We also collect information about how you use our Sites through web log files, cookies, web beacons, tracking pixels and similar technologies. For a summary of these technologies, please see our passive information collection examples below. Additionally, when you visit our Sites from a desktop computer, tablet or mobile device, we may collect certain information about your device such as browser type and version, IP address, location information and device identifier.

We collect information about you because we want to determine what you may like or find interesting and so we can provide you with targeted information and advertising either directly or through one of our advertising partners (on our Site, in newsletters, via email and otherwise). In addition, we use data to create statistics and reports where personally identifiable information has been removed and aggregated (such that it is anonymous with respect to any specific user).

To accomplish some of the foregoing data processing, we utilize independent contractors.

Use of Cookies

Where permitted by law, non-personally identifiable information and data may be automatically collected through the use of “cookies” or “internet tags” and other similar techniques placed by Best Ever Baby and third parties. This type of anonymous information allows us to evaluate Site visitor interest and perform other market research activities. Cookies are small text files that a website can use to recognize repeated usage, facilitate a visitor’s access to and use of the site, and allow a site to track usage behavior and compile aggregate data that will allow content improvement and targeted advertising. If you do not want information to be collected through the use of cookies, there is a simple procedure in most browsers that will allow you to deny the cookie feature; however, please note that cookies may be necessary to customize delivery of information to you.

Our Sites use cookies for the following purposes:

  • Analytics: We use cookies to keep track of browsing patterns and help us analyze your usage of our Sites. This helps us improve our services to you.
  • Security: Cookies help us authenticate you. For example, when you login to our Site, we set a cookie in your browser so that we can recognize you the next time you visit the Site from the same browser.
  • Sites/Services: Cookies help us recognize you and store your Site preferences while using our Sites.
  • Advertising: We use cookies to show you relevant advertising and in some cases, track its effectiveness, while visiting our Site, or other sites.

We can only access the cookies that we have stored in your browser and other organizations can never access the cookies that we have stored.

How We Share Information

We keep your information confidential and we generally do not disclose it. But, please note the following clarifications and exceptions:

  • Our employees and authorized independent contractors (“authorized personnel”) may have access to your personally identifiable information for the purpose of helping us run our business (and not for their own, independent purposes, unless you consent to such use). Authorized personnel access and use such data in accordance with our instructions, on a “need to know” basis, and under defined confidentiality and security obligations.
  • If we ever sell a Site or substantial parts of our business, we may disclose your personally identifiable information to a (prospective) buyer on the condition that such buyer agrees to comply with this Privacy Policy.
  • We may share your personally identifiable information to respond to law enforcement requests, court orders or other legal process or if we believe that such disclosure is necessary to investigate, prevent or respond to illegal activities, fraud, physical threats to you or others or as otherwise required by any applicable law or regulation.
  • Even though we do not provide any personally identifiable information about you specifically to any advertising customers without your consent, they can occasionally find out information indirectly. For example, we frequently agree on target audiences for particular ads (for example, an advertiser may ask us to send certain information on infant safety products to parents with small children who may be particularly interested). If you choose to respond to such targeted advertisements, the advertiser may deduce that you are a member of the target audience to whom we sent the ad.
  • If you sign up for our services on a third party website, such third party may know, from you, that you signed up on one or more of the Sites.
  • Before we disclose your personally identifiable data to a third party for their own business purposes (such as a survey or a sweepstake), we will first obtain your consent, for example via email, click-through, an online opportunity to opt-out or otherwise.
  • We may share your personally identifiable information with authorized personnel in affiliated companies located in the U.S. or in other countries. At all times, personally identifiable information is treated confidentially.
  • We freely use and disclose data in anonymous form, for example, in statistics or reports to our advertising customers and partners.
  • We may partner with third parties to track the effectiveness of advertisements on our Sites. This involves matching offline purchase information (for example, through a rewards card program) with browsing information on our Site. This helps us determine when you view a particular product advertisement on our Site and subsequently make an offline purchase in a store.

Please remember that if you post any information in areas of our Sites that are generally accessible to users, such as chat rooms and message boards, it will be available to the public.

Do Not Track Signals

Web browser Do Not Track (DNT) settings are not enabled on the Sites. Therefore, no action will be taken with respect to “do-not-track” configurations in your internet browser. By default, you will receive a personalized experience while browsing our website.

Ad Choices

Some of the advertisements on our Sites may be served to you on our behalf by a third party ad serving contractor. However, we do allow third parties (such as advertisers, ad agencies, and ad networks) to serve some of the advertisements on our Sites. Please remember that Best Ever Baby does not have access to, or control over, the placement of cookies or other tracking mechanisms that these third parties may use or the information these third parties may collect. Such third parties may use cookies which have been placed on your computer to gather information about you and understand the types of pages visited by you and content that you view on our Sites and other websites. These third parties may associate your browser with relevant interest categories and use these categories to show you interest-based advertisements. For example, if you frequently visit jewelry websites, they may direct to you ads related to jewelry.

You do have choices about the collection of information by third parties on our website. Many, but not all, third parties engaged in interest based advertising participate in an industry wide self regulatory program which has developed consumer-friendly standards for interest based advertising. You can opt out of interest-based advertising offered by participating third parties. With respect to third parties that do not participate in this program, they may or may not offer a mechanism for opting out of interest based advertising.

In addition to the foregoing, you can set your browser to notify you when a cookie is sent or to refuse or delete cookies altogether, but certain features of the Sites might not work without certain cookies.


We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, email sent to or from the Sites may not be secure.

Occasionally, we provide links to other sites for your convenience and information. These sites operate independently from our Sites and are not under our control. These sites may have their own privacy notices or terms of use, which we strongly suggest you review if you visit any linked sites. We are not responsible for the content of these sites, or for any products or services that may be offered through these sites, or any use of the linked sites.

California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by Best Ever Baby L.L.C. to third parties for the third parties’ direct marketing purposes. To make such a request, please submit a request to our customer service team at Please allow thirty (30) days after receipt of your request for a response to be provided.

Access and Correction; Comments and Questions

Please keep your information, accurate, current, and complete by routinely updating your user profile. If you have any questions, comments or concerns regarding this Privacy Policy, please contact us at:

Best Ever Baby, L.L.C.

Attention: Chief Privacy Officer

Changes to This Privacy Policy

This Privacy Policy was last updated in 2018. We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Site. Please check back periodically, and especially before you provide any personally identifiable information to us.

Terms of Use

Note also that your use of the Sites is subject to our Terms of Use, which contain disclaimers, limitations of liability and a choice of California law. We recommend that you also review the Terms of Use before accessing our Sites.


Passive information collection

A “cookie” is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences.

“Session” cookies are temporary bits of information that are used to improve navigation, block visitors from providing information where inappropriate (the site “remembers” previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes), and collect aggregate statistical information on the site. They are erased once you exit your Web browser or otherwise turn off your computer.

“Persistent” cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as the age of your child, which we use to personalize the Web experience), helping to determine what areas of the Web site visitors find most valuable, and customizing the Web site based on your preferences on an ongoing basis. Persistent cookies placed by this site in your computer do not hold personally identifiable information. If you have registered or have otherwise consented to the retention of personally identifiable information you have provided to the site, then the contents of cookies may be used to identify you to the site, so that the site may provide you services, such as the ability to post messages to Best Ever Baby’s community areas.

You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. To learn more about cookies and how to specify your preferences, please search for “cookie” in the “Help” portion of your browser.

A site may use Internet Protocol (IP) addresses. An IP address is a number assigned to your computer by your Internet service provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user’s computer). The IP address can be used to diagnose problems with a server, report aggregate information, determine the fastest route for your computer to use in connecting to a site, and administer and improve the site.

“Internet tags” (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the visitor’s computer. Tags may be placed both on online advertisements that bring people to the site and on different pages of the site. Such tags indicate how many times a page is opened and which information is consulted.

“Navigational data” (log files, server logs, and clickstream data) are used for system management, to improve the content of the site, market research purposes, and to communicate information to visitors.

Active information collection

Email address

Your email address helps us better communicate with you. For example, we use it to deliver Best Ever Baby newsletters and respond to your questions. We also use it to deliver special offers from Best Ever Baby and our partners if you have agreed to accept such offers by getting our eBooks.


Your password gives you access to nonpublic areas of the site and the Member Center (where your membership information is stored and can be updated).

Your name

Your name helps us personalize our site and our communications with you in various ways. It also helps us send special offers by postal mail if you have agreed to accept such offers.

Your address

It’s convenient to enter your address here so that it will be available for certain Best Ever Baby services. For example, if you order from the Best Ever Baby Store or create a baby gift registry, we’ll already know where to send your packages. We’ll also use it to send special offers or catalogs if you have agreed to accept such offers. In addition, knowing where our members live helps us tailor our site to meet your needs.

Your phone

Having your telephone number allows us to get in touch with you directly when appropriate — for example, if our Customer Service staff is helping you with an order from the Best Ever Baby Store, or to communicate special offers by phone if you have agreed to accept such offers.

The “Are you trying to conceive” checkbox

Many Best Ever Baby visitors aren’t pregnant yet and don’t have children, but they’re eager to start a family. If you fall into this category and you check this box, we can personalize the site and make it more relevant for you — for example, by highlighting articles and other resources that help you get pregnant. It also helps us determine what portion of our membership is trying to conceive so that we can develop content to best serve our audience.

Your child’s name

Entering your child’s name helps us personalize Best Ever Baby for you, allowing you — for example — to easily identify your children on the Family Profile page when you go there to update membership details such as subscriptions to Best Ever Baby newsletters.

Your child’s due date or birth date

One of the things members tell us they love best about Best Ever Baby is getting relevant information about their children when they need it most. Knowing your child’s exact due date or date of birth enables us to provide that information — in formats such as email newsletters and a personalized home page — tailored precisely for your stage of pregnancy or your child’s age. Your child’s birth date may also be used to help us compile overall, non-personal statistics about our members, which we share with advertisers, the media, or other third parties. For example, we might tell an advertiser that a certain number or percentage of our members have children born in a certain month and year.

Your child’s gender

Knowing whether your child is a boy or a girl allows us to tailor our information to be more relevant to your family. If we know you have a boy, for example, we can customize your newsletters or your homepage to guide you to resources especially useful to parents of boys. Your child’s gender may also be used to help us compile overall, non-personal statistics about our members, which we share with advertisers, the media, or other third parties. For example, we might tell an advertiser how many or what percentage of our members have boys or girls.

Cookie policy

This Cookie Policy is designed to tell you about our practices regarding the collection of information through cookies and other tracking technologies (like gifs, web beacons, etc.).

The functionalities for which we use these technologies may include the following:

  • Assisting you in navigation
  • Assisting in registering for our events, login, and your ability to provide feedback
  • Analysing the use of our products, services or applications
  • Assisting with our promotional and marketing efforts (including behavioural advertising)
  • Offering content of third parties (such as social media content)

Below is a detailed list of the cookies we use, with a description. We classify cookies in the following categories:

  • Strictly Necessary Cookies
  • Performance Cookies
  • Functional Cookies
  • Targeting Cookies
  • Non-Tracking Cookies

Except where allowed by applicable law, we place cookies after having received your consent through the cookie banner or preference center. You can change your cookie settings per cookie category (except for strictly necessary cookies that are required for the proper functioning of the site) at any time by clicking on the “cookie settings” button below:

Links to other websites

This site may contain links or references to other websites. Please be aware that we do not control the cookies / tracking technologies of other websites and this Cookie Policy does not apply to those websites.

How to contact us

If you have any questions, comments, or concerns about this Cookie Policy or the information practices of this site, please use the contact information included in our.

Changes to this cookie policy

If this Cookie Policy changes, the revised policy will be posted on this site. This Cookie Policy was last updated in 2018.

Ad networks

Some advertisements on our Sites may be served to you on our behalf by a third party ad serving contractor. However, we do participate in ad networks (which may be third party ad servers, ad agencies, technology vendors and research firms) such as Google Adsense and others from time to time and allow them to serve some of the advertisements on our Sites.

Ad networks use cookies which have been placed on your computer to gather information about you and understand the types of pages visited by you and content that you view on our Sites and other websites that participate in that ad network. Some ad networks may also combine such information with information that you have actively provided to participants in its network.

Ad networks associate your browser with relevant interest categories and uses these categories to show you interest-based advertisements. For example, if you frequently visit travel websites, an ad network may direct to you ads related to travel.

Get further information regarding Google’s privacy practices and how to edit your preferences for interest based advertising or opt out of the Google Adsense network.

Many, but not all, ad networks, including Google Adsense, participate in the Network Advertising Initiative (NAI) which is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.

You may obtain general information about the practices of ad networks that participate in the NAI and/or opt-out of such NAI members interest based advertising program.


Kim WallsPrivacy Policy