“Breastfeeding may not be as easy as people tell you, but it’s so worth it! If you struggle, know you’re not alone. More than half of new mothers and babies have real difficulties in the first weeks after delivery. Download latchME before or after you give birth.”

Jonathan Goldfinger, MD knows breastfeeding makes babies healthier.

His videos inform and support women and their babies so breastfeeding is successful, sustained, and soothing. His latchME app helps connect women with experts in their area so they get support when they want it, and his latchMD app connects parents to expert physicians to answer questions and soothe concerns.